Beauty Projects

Paid Media Strategies
Projects Overview
In this category, my primary experience lies in conducting in-depth research to develop tailored strategies for each project, ensuring that specific brand objectives are met.
My Contributions
With over 10 years of experience, I have a proven track record of delivering exceptional value to brands and teams. My ability to develop tailored strategies and execute campaigns that align with specific project objectives consistently drives outstanding results.
L’Oréal Paris
Paid Media Campaigns
Apr 2016 - Jun 2016
Led the development and execution of a digital paid marketing campaign for an US product launch. Additionally, oversaw and optimized campaigns in Mexico, resulting in increased brand engagement and solidified our position as a category leader.
Olié
Digital Media Campaigns
Feb 2024 - Nov 2024
Developed and implemented a comprehensive marketing strategy to successfully position the brand in the target market and significantly increase in-store appointments. This growth was primarily driven by digital marketing efforts, particularly through well-executed paid media campaigns.
Root Slow Beauty
Performance Campaigns
Apr 2024 - Nov 2024
Results-oriented professional with extensive experience in digital marketing strategy formulation and implementation to enhance website rankings and sales. Proven track record in the development and implementation of effective online sales strategies that increased online sales by 30%, improved brand reputation, and increased customer confidence.
2024
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