Trade Marketing

Digital Marketing Campaigns
Projects Overview
In this category, I have extensive experience in managing supermarket brands with the goal of increasing brand awareness, positioning, and driving store traffic.
My Contributions
Extensive experience in the category, with over 5 years developing diverse strategies tailored to the specific needs of each project. I work closely with creative and content teams to align communication strategies with digital marketing and sales objectives.
Responsible for developing and executing digital paid media strategies to achieve diverse brand objectives. By conducting thorough research, I was able to create highly effective strategies that positioned us as a market leader, outperforming major competitors such as Walmart.
Chedraui
Digital Media Manager
Aug 2017 — Jun 2018
Responsible for developing and executing digital marketing strategies across social media and paid media channels. Successfully positioned our brand as a leading player in Baja California, surpassing competitors and gaining significant market share.
Calimax
Digital Marketing
Feb 2021 — Mar 2023
Similar to Calimax, as one of the oldest brands in the market, I've been responsible for developing digital marketing strategies across social media and paid media channels. My work has focused on enhancing the brand's market position, competing directly with industry leaders, and making us the preferred choice for our target audience.
Aprecio Mercado
Digital Marketing
Feb 2021 — Oct 2024